The Team Behind Pocketcoach


After studying Applied Positive Psychology and building a series of psychology online programs, he's now developing the Pocketcoach program. Deeply cares about Pocketcoach's users.


Tara has a Masters Degree in Psychology with an Emphasis in Counseling and is a life coach and counselor in Vienna, Austria. She is dedicated to serving others and to ending the stigma around seeking mental health help.


Has a Masters Degree in Visual Computing from the Vienna University of Technology. Philipp has worked in the Russian high tech startup Visionlabs. He cofounded the Marketing and Consulting agency Hawaras.


Studies International Business at Tilburg University and is now marketing the Pocketcoach brand. Reaching as many people as possible is his main goal. Passionate about promoting a healthy lifestyle.


A true globe trotter, Xinduo comes from Beijing but studied in Louisiana, Seattle and now in California. She spearheads Pocketcoach's social media efforts.

What's important to us

We try to live by our values as best we can. Each of them has their own little story.

1. Maintain honesty, integrity and intention.

Admittedly, it’s actually a combination of three values. Honesty means telling the truth. It’s closely linked to integrity, which to me means keeping promises and acting in line with my values and convictions. We strive to put honesty and integrity at the heart and center of what we do. It’s not always easy and everybody screws up sometimes.

But we are committed to keep trying, keep screwing up and keep making amends. Maintaining intention in this case means always keeping in mind what the ultimate goal is. And that’s helping people live happier and more fulfilled lives.

2. Focus on users.

Focus on users means always keeping in mind that the most important part of Pocketcoach is the people who actually use it. And remembering this as Pocketcoach grows and changes is fundamentally important. It’s easy to get off track in the midst of the day-to-day stress and busyness that comes with creating an application like Pocketcoach. This value is a constant reminder that it’s the people who use Pocketcoach who we are doing all this for.

3. Science drives story.

There’s two aspects here. First, science. we strive for everything that Pocketcoach teaches to be based on scientifically-validated therapy approaches. That doesn’t necessarily mean that every single tool that Pocketcoach teaches needs to be clinically tested. But it needs to have proven itself as part of well-tested therapies. This scientific basis is the foundation for trust between Pocketcoach and its users.

The second aspect is story. Humans have been telling stories since the beginning of civilization. That’s how we learn best and how we remember things. That’s why we try to wrap many of our lessons around examples and videos which tell small stories. Putting these two together, we could probably phrase it like this: Science is the foundation of what we’re doing. And story is how we want to bridge the gap between science and our users’ minds.

4. Last but not least, we gotta have fun.

Gotta have fun stands for more though than laughing occasionally. It’s a reminder that we can only be happy right in this moment. And that life is precious and needs to be lived with gratitude. That’s also why it helps us remember to take care of ourselves as well.

There you have it. A little glimpse into our work and life. Hope you enjoyed it!

The Pocketcoach Team