The Team Behind Pocketcoach


After studying Applied Positive Psychology and building a series of psychology online programs, he's now developing the Pocketcoach program. Deeply cares about Pocketcoach's users.


Tara has a Masters Degree in Psychology with an Emphasis in Counseling and is a life coach and counselor in Vienna, Austria. She is dedicated to serving others and to ending the stigma around seeking mental health help.


Has a Masters Degree in Visual Computing from the Vienna University of Technology. Philipp has worked in the Russian high tech startup Visionlabs. He cofounded the Marketing and Consulting agency Hawaras.


After graduating Communication Sciences and working on both supply side, demand side and analytics side of the advertising industry, she joined Pocketcoach. Her goal is to place the Pocketcoach app in front of millions of users; to help people fight anxiety and build better thinking habits.


Büşra is a Master’s student at the Vienna University of Economics and Business’ Marketing Program. She is particularly interested in digital marketing and social innovation and believes that social innovations are the key to making the world a better place.


After training to be a Psychologist in the NHS, Tom moved to Vienna to continue expanding his awareness and experiences. He believes in ending the stigma around mental health and providing Pocketcoach's users with a genuinely helpful experience.


Works at the intersection of user experience design and software engineering. He strives to use technology as a tool to create better human experiences. He previously worked at the first South African company to be included in the 500 Startups Accelerator.

Our Advisors

Dr. Christiane Eichenberg

University Professor and Leader of the Institute for Psychosomatics, Medical Faculty, Sigmund Freud Private University, Vienna, Austria. She is psychologist and psychoanalyst. Her main research topics are: E-mental health, Psychosomatic, Psychotraumatology.

Dr. Dean McKay

Professor of Psychology at Fordham University and former President of the Association for Behavioral and Cognitive Therapies (ABCT) and the Society for a Science of Clinical Psychology (SSCP). He is currently Associate Editor of three scientific journals and has published over 300 journal articles and book chapters.

Beth Rogozinski

Beth Rogozinski is a serial entrepreneur and business strategist currently focused on digital medicine. Beth serves as the CEO of Signal 2 Health, previously the CPO at Pear Therapeutics. She has produced more than 30 games and apps, including dozen apps for health and wellness, including two which gained full FDA approval.

What's important to us

We try to live by our values as best we can. Each of them has their own little story.

1. Maintain honesty, integrity and intention.

Admittedly, it’s actually a combination of three values. Honesty means telling the truth. It’s closely linked to integrity, which to me means keeping promises and acting in line with my values and convictions. We strive to put honesty and integrity at the heart and center of what we do. It’s not always easy and everybody screws up sometimes.

But we are committed to keep trying, keep screwing up and keep making amends. Maintaining intention in this case means always keeping in mind what the ultimate goal is. And that’s helping people live happier and more fulfilled lives.

2. Focus on users.

Focus on users means always keeping in mind that the most important part of Pocketcoach is the people who actually use it. And remembering this as Pocketcoach grows and changes is fundamentally important. It’s easy to get off track in the midst of the day-to-day stress and busyness that comes with creating an application like Pocketcoach. This value is a constant reminder that it’s the people who use Pocketcoach who we are doing all this for.

3. Science drives story.

There’s two aspects here. First, science. we strive for everything that Pocketcoach teaches to be based on scientifically-validated therapy approaches. That doesn’t necessarily mean that every single tool that Pocketcoach teaches needs to be clinically tested. But it needs to have proven itself as part of well-tested therapies. This scientific basis is the foundation for trust between Pocketcoach and its users.

The second aspect is story. Humans have been telling stories since the beginning of civilization. That’s how we learn best and how we remember things. That’s why we try to wrap many of our lessons around examples and videos which tell small stories. Putting these two together, we could probably phrase it like this: Science is the foundation of what we’re doing. And story is how we want to bridge the gap between science and our users’ minds.

4. Last but not least, we gotta have fun.

Gotta have fun stands for more though than laughing occasionally. It’s a reminder that we can only be happy right in this moment. And that life is precious and needs to be lived with gratitude. That’s also why it helps us remember to take care of ourselves as well.

There you have it. A little glimpse into our work and life. Hope you enjoyed it!

The Pocketcoach Team